Little White Lies The Little White (Chocolate) Lies A Pictorial Primer from the Parent Page: The Scoop on Chocolate (Click on first thumbnail below for white choc. pictorial tutorial) A bar can be labeled “White” or White [Something], and appear to be white chocolate; and even sold in the same section right along with the chocolate bars. It can even say: “White Chocolate – Flavored,” and not be white chocolate. They can be sneaky… Something can be “flavored” white chocolate without being white chocolate. In the above illustration, the bar is in fact white chocolate, but look at the next example… This “White Pastelle” is not white chocolate, even though it is marketed and shelved next to and along with chocolate. Look at the ingredients… it has zero chocolate ingredients. It could easily fool an unwitting consumer. This Nestle** brand “Premier White […?…]” is marketed and shelved right along with the chocolate and white chocolate baking bars… it reads: “Premier White” } and nothing follows… …but it has zero chocolate or cocoa bean ingredients. This Ice Cream is FLAVORED “White Choc. (presumed an abbreviation for chocolate) Bread Pudding”; …but it has zero cocoa or cacao ingredients. Again, here it says “White” for the coating as compared to the other “KitKat”** candy. Yet on the ingredients disclosure it reads: “Contains 2% or less of: Chocolate […]” which essentially means that it is non-existent – and no cocoa butter mentioned.